Image treatment

Responsive design

Brand iconography

responsive website design

Responsive design

responsive website design

Responsive design

Responsive design

Responsive design

Working with Butcher & Butcher was an invigorating design process. They are great listeners with a friendly and approachable attitude. Butcher & Butcher took on board our vision of a collaborative studio and executed it into a cohesive graphic identity across all visual platforms.

Aaron Paterson — Architect

Responsive design

Brand Iconography

Brand iconography

Business card design

Business cards

Brand iconography

Business cards

Drawing tubes

Drawing tubes

Letterhead design

Letterhead

Drawing tubes

Letterhead

Drawing blocks

North point illustration

Drawing blocks

North point illustration

Brand texture

Desk organiser

Brand texture

Desk organiser

Brand iconography

Brand Iconography — Architecture & Nature

Paterson

Architecture

Collective

Project : Brand development, identity design, website design, print design

Website : p-a-c.nz

Client : Aaron Paterson

Butcher & Butcher created an identity and a visual language to support the PAC ethos to business, work and creative play.

We started with an abstract idea to communicate the words ’Architecture Collective’ as a structure or series of objects. After many iterations, visual concepts and directions we created a key visual called Architecture & Nature.

The letters P-A-C are illustrated as abstract geometric forms representing Architecture, while a collection of anthropomorphic wooden trees are huddled together, drawn and magnetised as a collective around the base of the structure. We then cherry picked elements, objects and colours from this key visual to create a unique design language throughout the PAC world.

Project : Brand development, identity design, website design, print design

Website : p-a-c.nz

Client : Aaron Paterson