B2B promotional packaging

B2B promotional packaging

B2B promotional packaging

B2B promotional packaging

Butcher and Butcher introduced us to brand creation at a level never seen before. The carefully constructed and methodical manner in which our brand was brought to life, provided the entire process with the creative integrity we required.

Johnny Gbenda-Charles — Above & Below

Retail boxes — 'Face & Body'

Stainless steel 'spoon' & 50ml glass pottle

Coconut oil refill packs — front and back

Above & Below

Project : Brand Strategy, Identity design, B2B Promotional packaging design, copy writing

Creative Direction & Design : Noah Butcher

Photography : markbarber.co.nz

Copywriter : Claire Duncan, Katie Ruscoe, Noah Butcher

Contributors : Mike Herrick, Andy Jacobs

Client : Johnny Gbenda—Charles

Year : 2014

Above & Below is a single-source, organic skincare solution for men.

The task set to Butcher & Butcher was in positioning Above & Below as a unique challenger brand within the existing — and rapidly growing — men’s skincare category.

“Above & Below is mens body care made simple. We wholeheartedly reject overly complex products supported by ‘science’ fluff. We believe our single ingredient, is all men need in total body care. Our product is 100% coconut oil sourced from a singular plantation in the PARADISE ISLAND OF SAMOA — simple, natural and organic. From head-to-toe, Above & Below is hair, skin and body care for men — one product that gets the job done.”

Featured on: The DielineLovely PackageWorld Packaging DesignPackaging of the WorldNovum Magazine 05.16

Project : Brand Strategy, Identity design, B2B Promotional packaging design, copy writing

Creative Direction & Design : Noah Butcher

Photography : markbarber.co.nz

Copywriter : Claire Duncan, Katie Ruscoe, Noah Butcher

Contributors : Mike Herrick, Andy Jacobs

Client : Johnny Gbenda—Charles

Year : 2014