B2B promotional packaging
B2B promotional packaging
B2B promotional packaging
B2B promotional packaging
Butcher and Butcher introduced us to brand creation at a level never seen before. The carefully constructed and methodical manner in which our brand was brought to life, provided the entire process with the creative integrity we required.
Johnny Gbenda-Charles — Above & Below
Retail packaging
Retail boxes — 'Face & Body'
Stainless steel 'spoon' & 50ml glass pottle
Coconut oil refill packs — front and back
Brand photography
Above & Below
Project : Brand Strategy, Identity design, B2B Promotional packaging design, copy writing
Client : Johnny Gbenda—Charles
Above & Below is a single-source, organic skincare solution for men.
The task set to Butcher & Butcher was in positioning Above & Below as a unique challenger brand within the existing — and rapidly growing — men’s skincare category.
“Above & Below is mens body care made simple. We wholeheartedly reject overly complex products supported by ‘science’ fluff. We believe our single ingredient, is all men need in total body care. Our product is 100% coconut oil sourced from a singular plantation in the PARADISE ISLAND OF SAMOA — simple, natural and organic. From head-to-toe, Above & Below is hair, skin and body care for men — one product that gets the job done.”
Featured on: The Dieline, Lovely Package, World Packaging Design, Packaging of the World, Novum Magazine 05.16
Project : Brand Strategy, Identity design, B2B Promotional packaging design, copy writing
Client : Johnny Gbenda—Charles
